Know Your Client

Customer service

Image by Torley via Flickr

I went to a presentation for a particular product and I went to buy, because I already knew this was something I wanted to try. During the presentation they go over the varies products and then they go over if you decide, you can work it as a business, but they make it very clear that the products are for everyone, but the business is not. So once the meeting was over I wanted to find out how much it would cost me for the items I wanted.

Instead of giving me the price, the person that invited me to the presentation keep talking about all the products, what they do, and the scientific facts of it all, and about the business plan. Once again, I ask about the cost of the products I was interested in, because I’d already done my research and  knew what I wanted.

Instead of the person playing attention to what I was saying they kept going on and on about everything else except what I was interest in. It grated my nerves so bad that I couldn’t wait to get out of the place and knew that I would  have to find someone who sold this product line that I was interested in so I could get the items I wanted.

The sad part is they don’t realize that they lost a client, because, they were so busy trying to sale me on stuff I wasn’t interested in instead of making sure they understood what my needs and desire were.

Know your clients, listen and I mean truly listen to them. Most will let you know what they’re needs, wants, and desires are. There are very few that have to be pushed into getting what they really want and if they do have to be pushed into it then they are not your ideal client. The car dealerships have finally learned this lesson. Buyers are more informed and most have already done their homework and research on what products they plan to buy.

Once a client makes up their mind what it is they want to buy they are ready to buy without any more prodding or pushing. Sometimes we are so focus on giving the person more than what they need or ask for that we miss out on the sale and repeat business. Remember less is more and the more you give the more you might talk yourself right out of a sale!

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ABOUT KAREN: Karen, is a Military Transition Specialist and owner of Give Yourself Power. She has helped others find their true calling to work at what they love and love what they do. She loves it when the light bulb goes off for a client when they realize that with hard work, belief, and the willingness to do their part they CAN do what they love and make an income from it!

If you’re serious about laying the foundation to starting your own business go to to sign up for your free 15 minute intake. – email
Explore posts in the same categories: Clients, Customers, Entrepreneur, Home Based Business, Live Your Passion, Small Business

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